Designed and made by FujiFilm
Fujifilm is a premier memory card manufacturer. They co-designed the popular xD memory cards, and they make a range of other formats, including CompactFlash, SD, and xD.
Film to Digital Film
FujiFilm has been a leading brand for years with 35mm film. It is a natural progression to move from Fuji film only Fujifil digital format. It certainly is a name you can trust.